Now that’s what I call an almost spot on attempt at viral marketing. Alison Brie, Nick Offerman and Megan Mullally smoke bongs to promote the indie comedy Somebody Up There Likes Me. They also want you to like their Facebook page, so I guess it’s more like a social media campaign? I don’t know.

Welcome to Punchland!

We know, totally annoying, but we need to do it!